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Business Leadership Master Class Series
These Master Classes cover the critical aspects of leading a successful business and offer the chance to increase your knowledge of strategic leadership and identify your specific development needs in each key business function.
Suitable for Business Leaders (employing minimum 5 staff) from all sectors, they will be held at a local venue, from 2.00 p.m. to 6.00 p.m. Tea & coffee will be available from 1.45 p.m.
North East of England Strategic Master Class Schedule 2009/10
| Master Class Title |
Date |
| Effective Leadership |
Wednesday 15th September 2010 |
| Business Strategy & Growth |
Wednesday 13th October 2010 |
| Marketing & E-Commerce |
Wednesday 10th November 2010 |
| The Competitive Edge |
Wednesday 8th December 2010 |
| Strategic Lean (operations and processes) |
Wednesday 19th January 2011 |
| Building & Developing Top Teams |
Wednesday 16th February 2011 |
| The Art of People Management |
Wednesday 23rd March 2011 |
| Leading Learning & Development |
Wednesday 20th April 2011 |
Fees £
Each Master Class, including materials and follow up coaching session 300
Buy 4 for the price of 3 900
Buy 6 for the price of 4 1200
Buy 8 for the price of 5 1500
N.B. Funding support is available for most businesses, equivalent to 45% or £1000, depending on eligibility. Please contact julie@theleadershipcoachingco.com or ring 0845 1662328 to check eligibility.
Contact Us to discuss your particular situation, or to book your place.
See below for the Purpose and Content of each Master Class
1. Effective Leadership
Purpose
To equip leaders to review their own leadership performance across the business
Covering
- The principles, skills and qualities of effective leadership
- The importance of self awareness to good leadership
- The impact of own leadership style on self and others
- An audit of own leadership skills and qualities
- Identification of personal development needs across the spectrum of leadership
2. Business Strategy & Growth
Purpose
To equip leaders with the knowledge of how to grow a sustainable business
Covering
- The principles of business strategy and growth
- Links to financial management
- Useful analysis techniques
- The implications of growth on each aspect of the business
- How to produce a business growth plan to ensure maximum return on investment
3. Cost Effective Marketing & E-Marketing
Purpose
To equip leaders to understand the main principles and techniques of cost effective marketing
Covering
- The main principles of marketing
- How to maximise return on investment with effective marketing
- How to devise a marketing plan
- The importance of having a competitive edge
- The importance of corporate image and brand
- How to maximise revenue generation through effective marketing
4. Gaining a Competitive Edge
Purpose
To equip leaders to deliver the highest standards of customer service cost effectively
Covering
- The principles of adding value
- How to gain a competitive edge
- Identification of improvements to current service provision
- How to evaluate customer satisfaction effectively
- Considering the service from the customer perspective
- Dealing with complaints and difficult people
- How to produce an action plan for improved customer service
5. Strategic Lean
Purpose
To equip leaders with the ability to guide effective change through the organisation – so that services and products can be delivered faster, at lower cost, whilst improving customer satisfaction.
Covering
- Principles of lean – the steps to becoming No.1
- Voice of the customer – what do we need to change?
- Fundamental tools for effecting change
- Top down transformation – a new business for a new era
- Bottom up improvement – making the most of what you’ve got
- Performance Indicators – better metrics = better decisions
6. Building & Developing Top Teams
Purpose
To equip business leaders with the knowledge to form, lead and develop a high performance management team with the right people in the right roles
Covering
- The main principles of teambuilding
- How to structure teams
- Providing direction and purpose to the team and the organisation
- Team goal setting
- Team values and ground rules to guide the business
- Playing to team strengths and preferences
- Communicating effectively within the team and throughout the organisation
- Reviewing and evaluating team performance
- Identification of improvement needs within the team
- How to devise a team improvement plan
7. The Art of People Management
Purpose
To equip leaders to lead people and maximise individual performance, potential and motivation throughout the workforce
Covering
- The main principles of people management
- The importance of effective recruitment and selection
- Motivation techniques
- The principles of effective delegation
- Performance and talent management techniques
- The main principles of dealing with under performance
- The importance of succession planning
8. Leading Learning and Development
Purpose
To equip leaders to develop individuals at work in order to maximise the performance and potential of individuals and teams to achieve business goals
Covering
- The importance of induction & ongoing skills training for new and promoted employees
- Cost effective Identification of training and development needs
- Producing a training and development plan at organisation, team and individual level
- How to empower and engage people
- How people learn
- Coaching and mentoring techniques
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Free Special Reports
Julie Johnson, founder of the Leadership Coaching Company has put together these special reports for you to DOWNLOAD INSTANTLY
So if you’re a business leader, or manager who wants to increase their profits click here.
If you’re a business leader or manager who is considering development for yourself, or your management team click here.
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